Ahead of SubscriptionX II on 09 October 2024, Stephan Ariesen, director of EMEA at Chargebee, discusses why retention is the new acquisition for subscription retailers.
Ariesen will join a packed panel at the executive briefing next month, which will cover the focus by subscription companies on their retention curve as the key driver of sustainable growth and profitability.
Speaking ahead of the conference, he stresses that to drive customer value you need to be “obsessed” with your customers and go beyond technology. Watch the full interview below:
During the think-tank, Ariesen will be joined by Sam Smith, founder of Pot Gang; Katherine Lucas, retention and CRM lead at Abel & Cole; and Nick Anderdon, chief commercial / financial officer for Freddie’s Flowers.
Denzel’s, Hairburst, Pasta Evangelists, The Times and many more are speaking as part of SubscriptionX II, the full agenda can be found here.
This six-month follow up from the RetailX Events Spring Festival will also see the return of ChannelX and Retail MediaX.
Held in 155 Bishopsgate London, on 09 October 2024, SubscriptionX II will enable attendees to take part in peer to peer discussions, held under Chatham House rules, to share ideas, learn from other brands and network with potential partners.
For the full list of speakers, click here.
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