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Boots to harness power of mobile apps to improve its customer service

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Boots UK is to use mobile apps to improve its customer service.

The retailer, already judged an IRUK 500 Leading retailer for the use of mobile and cross-channel in its business, is now to tap into new capabilities launched by IBM and Apple .

The IBM MobileFirst portfolio is now available for ioS devices and Boots is one of more than 50 foundational clients, who also include American Eagle Outfitters.

The apps will help employees in the business to improve the way they work with customers.

“Delivering exceptional customer care is at the heart of the Boots customer experience, and mobile technology unlocks new levels of convenience and accessibility for our customers,” said Robin Phillips, director of multichannel at Boots UK. “The pilot of the IBM MobileFirst for iOS Sales Assist app will seek to explore how we can further empower our colleagues to be able to turn each customer interaction into a unique and personal experience. “Boots colleagues will have access to real-time data and insight from across the company in the palm of their hands, allowing them to offer shoppers even greater levels of service- including real time stock availability and easy in store ordering.”

Fred Balboni, IBM General Manager, IBM and Apple partnership, said: “Apple and IBM are the only companies that could partner to develop a new category of made-for-business apps that is truly transforming how works gets done. We set out to transform how millions of workers consume, process and use information when they are outside the four walls of the office. Our goal is to boost the performance of every enterprise by making all its data and processes available to any employee with an iOS device – anytime, anywhere.”

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