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B&Q enhances online sales experience as Kingfisher revamps its OMS

Image courtesy of B&Q

B&Q parent company Kingfisher Group is rebooting its order management system (OMS) to give its customers a more joined up online sales experience thanks to a centralised view of inventory.

Working with Fluent Commerce and Valtech, B&Q will be the group’s first business arm to use the new system, which will provide the retailer with consistent product availability to employees and customers for improved order fulfilment, fewer cancelled orders and fewer customer support calls, says the company.

Integrating the new platform with B&Q’s existing architecture is being led by Valtech in close collaboration with Kingfisher Group, rolled out first in the UK. The team used an innovative approach to deploy Fluent Commerce into the live environment with no downtime or impact to customers, enabling Kingfisher and B&Q to focus on delivering early business value, and continuously improve their ecommerce experience.

Sienne Veit, Group Digital Product and Platform Director at Kingfisher, said: “At Kingfisher, we’re focused on improving the online experience for our customers and are continuously looking for innovative ways to make sure shopping with us is quick and easy. By deploying Fluent Order Management, we will be able to have a consistent view of our inventory meaning we can be much more agile in response to our customers’ needs. “

Chris Daplyn, Managing Director at Valtech, comments: “We are thrilled to be working in close partnership with Fluent Commerce to support Kingfisher in transforming the way they view inventory and fulfil orders. This new capability, which will firstly roll out at B&Q, will improve eCommerce experience, delivering tangible business value and, importantly, providing a large sustainability improvement as well.”

Rob Shaw, SVP Global Sales at Fluent Commerce, says: “B&Q and Kingfisher are major brands in the home improvement sector so naturally we are very excited to help them accelerate their order fulfilment strategy. We believe that our solution will provide them with the real time inventory visibility and flexibility that they’re looking for.”

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