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Breil owner Binda Group goes multichannel with launch of new site

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Watchmaking company the Binda Group, owner of the Breil watch brand, is launching its first website.

An Italian website is currently being rolled out for the Breil brand, and is expected to launch in time for Valentine’s Day. This will be the first in a series of launches for Binda’s brands, with other brands and countries to launch during the course of 2014.

An Italian company, Binda Group is more than 100 years old and also owns brands including Hip Hop, Freestyle, Vetta a Chronotech.

Previously Binda sold through authorised dealers and distributors in Italy and around the world. Its online platform is built on Intershop.

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