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Bridal site tailored to how Gen Z brides now shop goes live

NOVA by Enaura: bringing bridal shopping online

Recently launched by the renowned designer of Enaura Bridal, NOVA by Enaura has been designed to bring the full-service wedding dress and accessory shopping experience into the home with its ecommerce bridal site.

Tailored to the bridal shopping habits of Gen Z brides to be, the site uses intuitive body-measurement techniques and dress home try-on options to allow digitally savvy brides to do the whole dress and accessory shopping thing at home.

Before ordering their dream dress, brides sample dresses that will be delivered to their home. Customers will have three days to try on their pieces and decide on the final design. The website’s technology will then allow brides to find their exact measurements to ensure a stress-free sizing experience. Brides can choose to customize their dream gown’s neckline, train and other elements.

In addition to its user-friendly customisation and sizing assistant features, NOVA by Enaura features a capsule collection of sleek, minimalist and elegant wedding gowns ranging from $2,000-$3,000. New dress styles will be added to the website frequently following the latest fashion trends.

“To date there has not been an ecommerce platform that offered an end-to-end online shopping experience for bridal wear,” says NOVA by Enaura founder Sohil Mistry. “We’re excited to pave the way in the bridal space with this refreshing vision that replicates the elevated level of customization, customer service and quality that you can expect from a physical bridal store.”

NOVA by Enaura also offers rentals of accessories including veils and belts. Mistry, who is also the founder and designer of Blossom Veils, noted that customers wanted these accents but were reluctant to invest in them because the likelihood of wearing them again is slim. The rental option is another way NOVA by Enaura is catering to modern brides who are value or sustainably motivated.

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