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British e-tailers are losing £10bn a year through not supporting mobile, says MoBank, as it launches managed m-payments service…

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As a result, The MoBank Group has launched its MoPowered m-commerce service, which it believes will significantly improve accessibility to mobile retailing for all merchants. MoPowered is a managed service that enables merchants to integrate a mobile retailing platform with minimal disruption to their everyday business.

Dominic Keen, Chief Executive of The MoBank Group says: “We estimate that 80% of UK merchants aren’t currently on mobile. MoPowered will stimulate a significant change in the retail world as it makes m-commerce readily available to merchants of all sizes.”MoPowered enables sophisticated, highly functional m-commerce sites to go live within weeks, compared to the industry average which is typically many months. The MoBank Group is a leading European m-commerce specialist, providing the complete package from m-site build and cataloguing through to highly secure mobile checkout.An extremely cost effective m-commerce solution, MoPowered charges predominantly through pay per purchase models. MoPowered also provides completely secure mobile payment capabilities which are PCI-DSS compliant (Payment Card Industry Data Security Standard) and compatible with 3D-Secure Schemes (such as Verified by Visa and Mastercard Securecode) .Until now, mobile solutions have been viewed as complex, expensive and only attainable by the largest retailers. However, MoPowered makes this technology accessible to merchants of all sizes and it comes at a time when retailers need to diversify and open up more merchandising channels to stay competitive.Mobile shopping is a fast growing phenomenon in the UK, which leads worldwide smartphone adoption. A recent study by Forrester has estimated that by 2016, 14 million people will be making purchases via mobile handsets.

Keen explains: Our own data aligns with the recent statement made by Google which states that, “up to 15% of online traffic is via mobile. This means that not having a mobile site is like closing your website for one day a week. Our models suggest that approximately £10 billion of commerce is being lost each year, a significant chunk of the UK economy.”

The MoBank Group has a wealth of experience and expertise, gathered in part from its work to date with a variety of retailers. These include HMV, Waterstones , and Game through to more niche merchants such as up-market takeaway firm Deliverance, outdoors specialist BAM and, greeting cards vendor The Tickle Company.

Darren Tickle, Founder of The Tickle Company says: “Mo­Powered has enabled us to gain access to a whole new and exciting channel as easily as flipping a switch. It’s the kind of easy and effective solution that I need as a small business owner.”

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