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Cadbury launches Google-map powered Worldwide Hide virtual Easter Egg hunt

Its behind you: Egg hiding goes global (Image: Cadbury)

Its behind you: Egg hiding goes global (Image: Cadbury)

As Easter approaches, chocolate company Cadbury has launched ‘Cadbury Worldwide Hide’ – a virtual Easter egg hiding experience where consumers can hide an Easter egg anywhere in the world for someone they love.

Using Google Maps Street View, the hider can hide an easter egg anywhere in the world and then share a personalised clue with a loved one to help them find their egg. The recipient will then be sent the clues to help them find the virtual Easter Egg. 

The hider has two options; to either purchase one of four Cadbury Easter Eggs from our special Cadbury Worldwide Hide range that their seeker will physically receive once they’ve found the egg online or they can choose to simply hide a virtual Easter egg for free for a loved one to find.

  

Working with VCCP’s Customer Experience (CX) team to build the Cadbury Worldwide Hide platform, the team mapped each point of the user journey. The CX team integrated several platforms across CRM, e-commerce and fulfilment in order to design a seamless end-to-end journey.

Using cutting edge technology, including the latest scalable cloud technology, VCCP built an experience that will immerse the public in the Easter spirit. 

The campaign will span TV, VOD, social, digital, OOH, PR, in-store and online and goes live in the UK & Ireland from Tuesday 9th March. 

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