Carrefour Romania offers biometric payments on top of “single digital portal”

Carrefour is testing biometric payments in Romania as part of an ongoing digital transformation project.

The chain will allow customers to pay through facial recognition at conventional and self-service check-outs at its Skanska supermarket in Bucharest. The company did not specify how customers create the digital profile that they can use at the checkout.

Carrefour also said it would “strengthen” its collaboration with Google to find new areas of cooperation on online commerce, although it did not give details. The collaboration has previously led to the introduction of training hours for employees to share digital knowledge.

In May 2018 Carrefour launched the carrefour.ro portal, which brings together its various online stores and corporate websites.

One result of the project was the integration of online systems with in-store picking systems to create a click and collect service.

A number of food retailers including Alibaba and Amazon are experimenting with facial recognition in a bid to shorten individual visits for regular customers.