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Case Study: Appliances Online

Image Credit: Appliances Online

From spare car parts to fast fashion and kitchenware, Australian retailers across different sectors are working hard to provide solutions tailored to their customers

Appliances Online

By their nature, appliances are purchases that consumers, unless they’re especially unlucky, make infrequently. It follows that the research stage of any potential purchase is crucial, with customers trying to weigh up different options. It also follows that any retailer willing to help in this process is more likely to secure a sale.

Appliances Online, which claims to offer “legendary service”, excels here. Its site is easy to navigate, it’s simple to drill down to get further information about different items, and customer reviews and ratings help to build customer confidence. RetailX researchers also gave the company a high rating for its mobile website.

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