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CASE STUDY How cookware and appliance brand Swan drove 105% growth with marketplace strategy

Swan: driving sales with ecommerce

Swan, an award-winning cookware and kitchen accessories brand with British heritage dating back to the 1920s, has driven sales up by reaching new audiences through marketplace selling.

Despite Swan’s rich history, the company needed an established, user-friendly marketplace that could introduce their brand to new audiences, by placing their products in front of millions of customers.

In order to start increasing their reach and growing their revenue, Swan’s collaboration with OnBuy, a trusted and supportive UK marketplace that would be able to put their brand in front of a wider audience, was essential.

“We’ve always seen great potential in OnBuy’s welcoming aesthetic and helpful presence; from one British business to another, we feel very much like we’re in safe hands. They’ve given us the drive, as a company, to succeed,” says Harry Thomson, Sales Executive at Swan. 

To help Swan achieve their objectives, OnBuy offered a level playing field, support and insight, allowing them to reach their targets more efficiently.

Swan joined OnBuy in 2019, following a referral from the Department of International Trade. The marketplace was well equipped to promote Swan’s business and wide selection of products, advertising their ranges on-site as well as in various marketing and PR campaigns. In never competing with retailers, OnBuy provide a unique service and equal opportunities.

Having increased visibility online has allowed Swan to grow its sales and extend its reach to new consumers. In just one year, Swan had achieved 105% growth, and steadily grew its revenue and personnel, thanks to the reach of OnBuy’s platform.

Enabling Swan to tap into younger markets, OnBuy expanded the brand’s demographic, with a friendly rapport with the team. Through marketing and PR campaigns, OnBuy also encouraged Swan to engage with their customers directly, helping to determine buying habits and preferences, and predict future product trends. 

Swan have been able to roll out new ranges and colourways as soon as they launched, bringing them to a total of 715 items in 2021. Quick, easy product upload capabilities mean Swan can release new products as soon as they become available.

“The OnBuy team are always caring and quick to respond to any queries we have regarding listings, sales and overall performance. They came along with great recommendations, and we’re so glad we trusted the good vibes,” Thomson concludes.

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