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CASE STUDY How FitFlop streamlined payments to deliver UX across channels and around the world

FitFlop, the ergonomic and wellness footwear company’s ambitious global and multi-channel expansion plans saw the company rethink its consumer experience across those channels – and it was in payments where it found the magic bullet.

The retailer required a single financial technology partner that could streamline its offering across web, mobile, and in-store activities. Adding to this vision of frictionless checkout experiences, FitFlop also required global reach and the ability to accept key local payment methods as the brand grows internationally.

With its global acquiring capabilities and unified platform, Adyen’s technology supports FitFlop’s digital transformation journey by connecting the dots between sales channels and eliminating friction for shoppers at checkout. Within Adyen’s single platform, FitFlop also receives simplified reconciliation, the highest level of data security, and a reduced risk of payment fraud.

“As the physical and digital world of retail continues to evolve, we want to ensure an exceptional experience for our customers wherever they are purchasing,” says Gordon Knox, Chief Operating Officer, FitFlop. “Through Adyen’s technology, we are able to harness data which is fundamental as we scale our operations and streamline our channels to deliver on our digital ambitions.” 

“We’re very excited to partner with FitFlop to provide seamless online and in-person transactions,” adds Colin Neil, Managing Director, Adyen UK. “With our unified commerce solution, the FitFlop team can access consolidated online and in-store data in real time. These valuable insights empower them to continuously improve the shopper experience and accelerate their international growth.”

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