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CASE STUDY Orlebar Brown dives into seamless user experience

The long and the short of it: Orlebar Brown aims for online growth

Orlebar Brown, a British brand specialising in tailored men’s swim shorts, is diving into offering customers a unique and seamless user experience, allowing the brand to stay ahead in the competitive retail industry by optimising trade. 

Since its inception in 2007, Orlebar Brown has grown from a small independent company to an international brand selling its products in more than 105 countries across the globe, all while maintaining a strong brand identity. Over the years, the organisation has developed a loyal customer base, with James Bond even wearing Orlebar Brown shorts in the movie Skyfall. Its growing success has allowed it to open a number of stores in Europe, North America, and Australia. 

In 2016, Orlebar Brown made the decision to platform onto Salesforce Commerce Cloud to allow them to grow unimpeded on a global scale and provide a rich customer experience. Soon after in 2018, the brand was acquired by Chanel which has empowered them to develop an international presence and benefit from Chanel’s long-standing presence in the fashion industry.

Orlebar Brown as a brand focuses on encouraging, enabling and exciting its customers to holiday better. To meet the needs of the company, Tryzens will provide 24/7 support and maintenance along with retail experience design, strategic road-mapping and enhancements to build an experience that truly represents Orlebar Brown as a brand and removes friction from the online experience. First launched as a digital first brand, Orlebar Brown has always focused on its eCommerce platform and aimed to provide the best possible web experience for its customers.  

Jamie De Cesare, Digital Director at Orlebar Brown explains: “We were looking for a systems integrator who would be more of a partner than just a supplier of solutions – in so, the aim was to find a partner who provided value for money, agility and hand holding in order to deliver an ambitious digital roadmap for 2020. Based on the accolade of successes in the digital space, Tryzens has matched what we were looking for and we are excited about what the future holds for this partnership.” 

Andy Burton, CEO of Tryzens adds: “Being one of the biggest leaders in the resort wear market doesn’t come without its challenges. Orlebar Brown will always be determined to provide its customers with the best possible experience by having the highest standards. By partnering with us and having a superior support and on-going optimisation roadmap, Orlebar Brown will be enabled to place their core focus on its customers. Orlebar Brown’s dedication to providing the best possible experience to its customers shows us they care about what they do. We look forward to working with them to develop a future strategy and long-term partnership that will see the brand and its customers benefit from future enhancements.”

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