Next’s sales beat its expectations by £75m in the opening months of its financial year, as online growth almost made up for store closures. It now expects full-year pre-tax profits to be £20m higher than previous expectations. The retailer says its online growth does not represent its store sales transferring online – but a growth in customers buying third-party brands from its website
Superdry says it has focused on improving the way it sells online over its latest financial year – when sales fell by a fifth as stores were closed during repeated Covid-19 lockdowns. The retailer has invested in its website and grown its social media following by 9% during a year in which its stores were shut for 39% of potential trading days – rising to 69% in the fourth quarter of the year
New figures show shoppers buying more online during Covid-19 and beyond. Meanwhile, footfall research suggests that shoppers want to buy more in-store, but the number of people visiting shops last week was down compared to the previous week.
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