Shoe retailer to the stars Clarks has gone live with a new voucher programme – initially on paper, but moving shortly to SMS – that is aimed at both consumers as a marketing tool and at staff as part fo the company’s incentive scheme.
Clarks have implemented the voucher scheme using Eagle Eye’s AIR platform to enable vouchers to be redeemed at all existing points of sale across its UK stores. The new digital initiative will be targeted to other businesses to allow them to distribute vouchers to their staff as part of an employee incentive scheme.
During the first phase of the project Clarks will be working with issuance partner, Maxim part of the Park Group, to distribute the vouchers via paper. Eagle Eye will supply unique codes for each voucher to ensure redemptions can be tracked and verified, reducing the risk of fraud. The vouchers are easily redeemed with the unique codes being tapped straight into the point of sale terminal for immediate verification.
The second phase will move to a completely digital solution with vouchers being issued via digital channels – including email, SMS, and mobile. Implementing a full digital programme will enable Clarks to push the vouchers through multiple channels and consequently reduce operational costs by omitting the need to print.
The unique codes enable easy tracking of each voucher from issuance through to redemption allowing the marketing team to completely understand customer shopping behaviour and use these insights to personalise marketing campaigns, ensuring a rapid ROI.
