Co-op is now offering the same member price benefits for online orders as in store through its partnership with Deliveroo, as the convenience retailer works on its membership growth ambitions.
Co-op member prices savings on Deliveroo have been introduced across nearly 100 lines and everyday essentials, with savings of up to 28% and on average almost 20%.
The convenience retailer started the year with a new ad campaign showing how its members will always get lower prices on the items they buy the most. Highlighting the investments Co-op has made in reducing prices on frequently purchased products, and demonstrating the long-term commitment Co-op has made to members to keep prices low on the items they buy the most.
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Co-op has grown its online business, and around 1,300 of its stores act as local fulfilment hubs in the community for online orders placed via Deliveroo – with the orders picked fresh in the store and delivered quickly and conveniently locally. Co-op member-owners shopping via Deliveroo simply add their membership number at the checkout.
Chris Conway, Co-op’s ecommerce director, said: “Growing and innovating our online channels is a fundamental part of our convenience approach. As a co-operative, membership is what makes us different, and we work to create value for our member-owners who are at the very heart of our business.
“We are committed to offering great value, deals and promotions for everyone to enjoy, along with a focus on providing savings to those who own our business, our members, with member price benefits across an extensive range and choice of everyday essentials online as well as in store.”
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