The Co-op says its new membership app has been downloaded more than a million times since it was launched four weeks ago.
The app includes personalised offers for members, while shoppers can also see their current rewards balance – paid at 2p in every pound spend on Co-op own brand groceries. The Co-op donates the same amount – 2p in the pound – to local community groups. Members can also choose the groups they want to support in the app, where they can see recipe suggestions. The app enables shoppers to swipe their membership card from the app in a contactless way.
Greg Hutchison, director of membership and personalisation at the Co-op, said: “Co-op is committed to creating value for our members and communities, and with the refresh of our membership programme and launch of our digital app we are able to do even more of this. We’ve been thrilled with the response to the app and the exclusive offers and prices plus the ability to scan the new digital membership card at our tills to minimise social contact have been very well received – we have plans to roll-out more features in the coming months too.
“We’re delighted to be able to reward our members for their loyalty and to double the amount we give to local causes to support the vital work they carry out in communities during this unprecedented and challenging time.”
The app comes at a time when the Co-op has launched a variety of new ways to enable its shoppers to shop using digital channels. Shoppers can order, for example, via a range of delivery apps, from Deliveroo to Pinga – and in Milton Keynes via Starship Technologies for robot delivery. The Co-op has said that it sees its role changing as shoppers look for more choice and greater convenience.