Coca Cola is using Tesco Media and Insight to start spreading Christmas cheer, using a number of Tesco’s delivery vans wrapped in Coca Cola themed Christmas colours and featuring a QR code to win a festive hamper.
Leading with the hashtag #ISAWSANTA, the move turns Tesco vans into part of the retailer’s media network.
In a LinkedIn post, Tesco Media and Insight Platform said: “This campaign is a fantastic team effort between Coca-Cola Europacific Partners, Tesco, and Tesco Media. Huge thanks to everyone who made it happen. Here’s to a season of joy, kindness, and holiday magic!”
The launch comes hot on the heels of Tesco Media and Insight’s roll out of a range of new services last month aiming to expand the grocer’s retail media presence.
This range of major enhancements includes the launch of video advertising on Tesco.com, as well as several new media channels and announcements in measurement and personalisation capabilities.
Tesco Media is also expanding its in-store advertising options, offering brands exciting new ways to reach shoppers. In a retail first, Tesco now has the capacity to do store wrap advertising at up to 50 locations, transforming entire storefronts into eye-catching brand showcases, with the ability to adjust by region and context. This comes alongside the rollout of state-of-the-art digital screens throughout its stores and enhanced product sampling opportunities.
Tesco Media now brings together Tesco and dunnhumby under the leadership of Managing Director, Tash Whitmey. The newly assembled leadership team incorporates fresh talent from across the media, retail, and technology sectors, setting the stage for accelerated growth and innovation in the booming retail media landscape.
