UK lifestyle brand Seasalt Cornwall partnered with repair and resale provider Reskinned in 2023, in order to limit the number of items of clothing going to landfill.
Following the rolling out of a take-back scheme, in which Seasalt reported receiving over 2,000 items in those first six weeks, the Cornish brand enabled its customers to buy second-hand or repaired items through Reskinned’s platform in April.
“It’s so important to us, as a business, to do what we can to encourage circularity in the fashion industry and the success to date is testimony to the quality of our Seasalt product,” explained Paul Hayes, CEO of Seasalt.
The recommerce offering is part of Seasalt’s wider sustainability plan, which has four pillars, namely Product, Environment, Partners and Community. It has pledged to increase the use of certified sustainable materials in products, send zero waste to landfill by the end of 2023 and is also committed to transitioning to become a Carbon Net Zero business by 2040.
As well as its partnership with Reskinned, Seasalt stressed it will continue to partner with businesses who can support its social standards and environmental ambitions.
This company profile originally appeared in the Recommerce section of the DeliveryX Europe Top1000 2023 report. Download the full report which features 15 company profiles including KPI comparisons. Readers can benefit from the industry’s best as they share their success stories and innovative strategies.
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