Company Spotlight: Rokt

Company: Rokt

Founders: Bruce Buchanan and Justin Viles

Date founded: 2012

Headquartered: New York & Sydney 

Employees: 315

Clients: Include Ticketmaster, Groupon, Fanatics, Avis, Lands’ End, Michael Kors, PayPal, Dominos, and HP

URL: www.rokt.com

Dagbert Sansen, SVP, International

“Companies across EMEA, APAC and the US use Rokt’s award winning technology to drive incremental revenue and maximize LTV through a better online experience by serving up personalized and relevant experiences when consumers are buying online, unlocking the hidden potential in every Transaction Moment™.”

What does Rokt do? 

Rokt helps leading global companies unlock revenue on their ecommerce sites, acquire customers at scale and/or deepen relationships with existing ones by using AI and machine learning to present highly relevant messages to each customer in the final stages of an ecommerce transaction. Our technology then suggests the next action most likely to maximise conversion and loyalty.  

Which brands do you work with?

Today, we work with over 3,000 leading global brands, including Live Nation, Groupon, Staples, Lands’ End, Fanatics, GoDaddy, Vistaprint, and HelloFresh to amplify their marketing campaigns and double their profitability by personalizing the purchase experience for each of their customers.

How would you describe your vision?

Rokt’s mission is to make ecommerce smarter, faster, and better. Today, customers expect relevant and more personalized experiences when they are shopping online. According to a 2020 Forrester Study, 64% of customers expect ecommerce brands to invest in technology that makes their communications more relevant. Rokt’s award-winning AI intelligently gathers data and manages objectives to ensure that customers are exposed only to the messages that are most relevant to them, at the point when they are most likely to convert, increasing the value per transaction for ecommerce businesses.

What is your unique selling proposition?  

Rokt helps ecommerce brands double their profitability during the Transaction Moment™— a point in the last stages of the purchase journey when consumers are most receptive to messaging and most likely to engage with relevant offers. This highly personalized, one-to-one interaction allows brands to connect with customers at the right place and time to unlock additional revenue, maximize conversion, and increase loyalty.

What is your market positioning and what gap are you filling amongst the UK and global competition? 

Rokt uncovers relevant opportunities during the Transaction Moment on ecommerce websites to make every purchase more valuable. 

Most ecommerce companies focus their marketing efforts on customers at the top of the funnel, where every moment of the customer experience is carefully crafted. However, once the customer initiates the purchasing process—just when the business should be paying the most attention to the customer’s expectations and needs—the journey devolves into a generic transaction.

This is where Rokt steps in. Our solutions target shoppers lower down in the funnel, when they are already in the purchasing mindset. Rokt’s award-winning AI and machine learning have powered personalized offers across more than 5 billion transactions worldwide and they ensure our ecommerce clients can deliver the right message, at the right time, to each customer.

Who are your customers? 

Global ecommerce brands looking to grow their revenue, double their profitability, and increase their customer engagement, as well as advertisers looking to diversify their acquisition channels and acquire new customers.

What do you see as challenges for retailers and suppliers to the industry in the coming year and what are you doing to meet those challenges? 

As the digital advertising industry moves away from cookies and third-party data, marketers are beginning to realize that first-party data is the future. Now more than ever, the market is hungry for a solution that unifies a single persistent identity in a controlled first-party environment.

Rokt’s AI dynamically chooses the next best action for every individual user without relying on cookies. We prioritize data safety and security for brands and consumers while optimizing every Transaction Moment by delivering relevancy. Instead of using third-party cookies, Rokt’s AI uses the primary email address, which allows us to deliver quality customer insights to our advertisers without compromising data security.

What are your future plans? 

Here at Rokt, we have achieved growth of more than 130% year over year, and revenue retention greater than 95%. We are continuing to expand our product suite in distributed commerce, launch more new verticals and international markets, deepen our reach through self-service ecommerce platforms including Shopify and Woocommerce, and work hard to grow our team with the very best talent possible. Our results speak for themselves – our AI and machine learning has powered more than 5b transactions across 3000+ brands and ecommerce businesses that use Rokt to power their transaction moments and advertise in our exclusive closed marketplace. 

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