Close this search box.

comScore Reports $29.1 Billion in U.S. Retail E-Commerce Spending for Full November-December Holiday Season, Up 4 Percent vs. Year Ago

This is an archived article - we have removed images and other assets but have left the text unchanged for your reference

For the full holiday online shopping season, $29.1 billion was spent online, marking a 4-percent increase versus the same period last year, says comScore. The season featured distinct periods of strong spending growth surrounding the Thanksgiving-Black Friday timeframe and the final shopping week leading up to Christmas.

Jewelry & Watches, following a disastrous 2008 holiday season in which sales plummeted 29 percent, rebounded strongly to rank as the top performing online retail category for the 2009 holiday season growing 20 percent versus year ago. Consumer Electronics ranked second with 15-percent sales growth, bolstered by strong sales of flat panel TVs, mobile devices and e-readers. Other categories performing quite strongly included event tickets (up 8 percent), computer hardware (up 7 percent) and books & magazines (up 6 percent).

In November, German visits to online retail sites, according to comScore, got off to a slightly slower start than in France and the UK, but still showed a healthy 17 percent average weekly growth versus the typical shopping week. Amazon’s sites were the fastest growing retail property during November – up 46 percent on the base period average – followed by Neckermann Gruppe (up 18 percent).

Read More

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on