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Cox & Cox turns to product data accuracy to drive 20% annual growth

Cox & Cox has done well from Lockdown homeware boom

Cox & Cox has done well from Lockdown homeware boom

UK homeware ecommerce brand Cox & Cox is looking to leverage product data accuracy to help it grow 20% in the coming year.

Working with Akeneo, a global provider of Product Experience Management (PXM) solutions, Cox & Cox is looking to use Akeneo’s PXM platform to improve customer experiences, increase sales, reduce time to market, and boost team productivity by offering them a centralised solution for all product information, whilst streamlining processes for internal teams. 

“We’re planning to grow by 20% annually, so we needed a mature solution that would enable us to scale products with consistent imagery and product copy across all channels,” says Aynsley Peet, Head of Ecommerce at Cox & Cox, which is in the first phase of implementation, aiming to go live in June 2020. 

Focussing on its digital transformation goals of reaching a wide UK customer base across omnichannel, Cox & Cox is planning to quickly add products to its existing product base, improve existing distribution channels, print catalogues, and speed up supplier onboarding.

“We were tired of managing product information with spreadsheets, and the Akeneo team was quick to understand our brief and needs. We’re specifically impressed with the Akeneo ecosystem. For example, the Magento buy-in allows us to improve efficiencies whilst adding more stock-keeping units.”

Cox & Cox was launched in 2001 after founder, Fiona Cox, found herself inundated with enquiries for a wall decoration she had made as a stylist and presenter on the BBC’s home makeover series Home Front.

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