UK electrical retailer Currys is to expand its Currys Connected Media retail media network offering into all its UK&I stores.
Partnering with in-store media specialist PRN, the omnichannel retailer plans to transform its in-store screens into dynamic mediaspaces. With more than 100 screens in many shops, Currys national network hopes to deliver around 40 million annual impressions, based on PRN’s data from similar offerings with US retailers.
The opportunity is available to brands sold in all Currys’ 297 UK&I stores, as well as to other brands wanting to connect with Currys’shoppers. Customers will benefit from best-in-class, high-spec adverts on the in-store screens, showcasing the products at their best.
This unique proposition is a key element of the broader Currys Connected Media landscape (see diagram). Strategically designed, it enables clients to leverage cutting-edge advertising vehicles based on actionable insights, driving evidence-based and impactful consumer interactions. What’s more, it enables clients to reach the 80% of UK households that are Currys customers.

The partnership also marks PRN’s first UK in-store retail media network, building on their 30 years of experience in the US.
Susie Moan, Chief Data Officer, Currys, says: “[We are] Delighted to be expanding our Retail Media network to our store estate; this new partnership represents a huge step forward and is crucial for us as a leading omnichannel retailer. It’s another important touchpoint in the growing Currys Connected Media portfolio, enabling brands to reach tech shoppers in new ways.”
Kevin Carbone, CEO, PRN, adds: “The partnership between Currys and PRN presents a huge opportunity to those brands that are available in Currys stores as well as other businesses that wish to reach their shoppers. Currys has the largest TV display network in the UK, and through PRN they are able to extend their already impressive, connected media network to reach shoppers across every stage of their journey to purchase. Adding in-store capabilities to Currys Connected Media will add value to each pillar of their existing proposition, giving brands more opportunities to drive sales as well as gain deeper essential insights.”
The news comes hot on the heels of Currys making a foray in advertising on Connected TV (CTV) services in July 2024. Through a partnership with Titan OS, a European technology, entertainment and advertising company that has launched its own independent operating system for CTVs made by leading electronics companies. Following the deal, brands can now reach in-market consumers on 100,000s of Philips and JVC CTVs across the UK and Nordics.
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