Tech retailer Currys is looking to raise awareness of its standalone repairs business with a new four-part content series, featuring former World’s Strongest Man champion Eddie Hall.
The campaign sees Hall strike up an unlikely friendship with one of Currys’ repair experts, Gary. Across the series, Hall explores the benefits offered by Currys’ repair service, including the fact the repairs are fully accredited by most major tech brands, including Microsoft, and can also be carried out as home callouts.
Currys hope the campaign will highlight the point that shoppers don’t have to have bought the tech from Currys in the first place to have it repaired – an insight that previously lagged behind overall awareness of Currys’ repair capabilities.
To supplement the video content, new research commissioned by Currys found that UK consumers are collectively spending £9bn each year to replace their broken tech.
Furthermore, the study found 42% of UK consumers automatically assume their damaged tech was unrepairable.
Currys is calling on the nation to ‘Repair, not Replace’ these damaged devices in an effort to help reduce the amount of e-waste produced, while also saving consumers money.
“Technology is expensive. If something goes wrong, we know our customers want us to be there to help them get it working again,” said Lindsay Haselhurst, chief operating officer at Currys.
“That’s why we operate Europe’s largest electricals repair centre, where our team of expert technicians work around the clock to keep technology in use. Many may be unaware, but e-waste is currently the world’s fastest growing waste stream. We can’t keep throwing it away, which is why we’re urging consumers to make the switch to ‘Repair Not Replace’ whenever possible – not just for their pocket, but for the planet too” .
As part of the recently published DeliveryX Returns 2024 report, Currys’ services director Steve Pendleton spoke to Katie Searles about how its repair offering gives technology a longer life.
The report also covers what consumers think about return fees; why data could be key to minimising the impact of returns on retailers; and case studies on H&M and Oh Polly.
Stay informed
Our editor carefully curates two newsletters a week filled with up-to-date news, analysis and research, click here to subscribe to the FREE newsletter sent straight to your inbox and why not follow us on LinkedIn to receive the latest updates on our research and analysis.
