Bradford-based SportsShoes.com has secured 75,000 new customers in Europe, representing 17% year-on-year growth, as its international sales jump 22%.
The online running shoes, running clothing and outdoor gear retailer has international websites for France, Germany, Italy and Spain and is targeting further growth into new markets. These include Poland, Switzerland, Belgium and the Netherlands, as well as the Nordics.
“We have an established reputation within the UK marketplace as the premium online retail brand in our space,” explained Brett Bannister, SportsShoes.com managing director.
“There is a clear opportunity for us to do the same in Europe and beyond, and these latest sales and customer acquisition numbers show our international expansion strategy is having a positive impact.
“At the heart of this success is our commitment to having a physical presence in the international markets we serve by delivering fresh and exciting brand activations within them.
“These provide us with multiple opportunities to connect and engage further with our international running and outdoor community.
“We aim to build upon the momentum we have created by continuing to innovate and excite for the benefit of our customers and brand partners as we further expand our overseas business.”
While growing internationally, SportsShoes.com is looking to do so in a sustainable way. It has pledged to offset all the carbon emissions it has generated directly since the company’s founding 40 years ago.
A case study in the RetailX Global Sports Sector report highlights its evolving ‘Leave No Footprints’ sustainability strategy. Developed in conjunction with sustainable innovation consultancy, Ape, this involves a full impact assessment of the business to calculate the size and composition of its carbon footprint. This will support the company in continually identifying and implementing more sustainable practices in every aspect of its operations.
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