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Currys PC World expands use of video to bring instore shopping experience to online customers during lockdown

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Currys PC World is expanding the use of the ShopLive experience that allows staff to work from home, serve customers remotely and support the transition of store re-openings as lockdown restrictions are lifted.

The retailer has been working with tech company Go Instore since March 2019 to deliver the video-powered retail service that connects website customers with product matched experts using immersive HD live video in an attempt to bridge the gap between in-store and online. The coronavirus lockdown has hastened the roll out across the group.


Go Instore’s video-first platform has already been adopted by some of the world’s biggest brands and they have seen a 90% increase of Go Instore sessions across the UK, Europe, Asia & United States since the pandemic. Go Instore is rapidly deploying the technology to a number of clients to provide happy and safe working environments for staff, whilst providing the benefits of the in-store experience for customers, from their own homes. 

Go Instore has not only seen a rapid increase in demand, but the solution has been recognised by government departments across Europe including numerous Departments of International Trade recommending the technology to retailers to provide safe working environments for retail colleagues. 

Go Instore CEO Andre Hordagoda explains: “We are incredibly proud to be partnering with Currys PC World to provide happy and safe working environments for staff as well as facilitating the support their customers have come to expect from store visits, remotely. Retail is the livelihood of so many and it is not just an option to keep commerce going, but a necessity. Although physical retail has paused, online hasn’t and retail needs to adapt. Retail is not dying; it’s getting a new lease of life.” 

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