60% of EU citizens now shop online, study finds

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The percentage of EU citizens who shop online reached 60% last year, according to new figures from Eurostat.

This represented an increase from the 2018 figure of 56% and from the 2009 figure of 32%.

Amongst EU member states, Denmark had the highest proportion of citizens shopping online at 84%, followed by Sweden at 82% and the Netherlands at 81%.

The countries with the smallest proportion of citizens online were Bulgaria and Romania, with 22% and 23% respectively.

Italy only had 38% of citizens shopping online, while Portugal, Greece and Cyprus only had 39%.

The UK left the EU in January but would have had the highest figure at 87%.

“Together with increasing use of the internet and improving security standards, consumers appreciate the possibilities of being able to shop anytime, anywhere, with access to a wide range of products and easy price comparisons,” said Eurostat in a comment on the findings.

“During the current coronavirus pandemic, with high streets in lockdown and consumers under social distancing restrictions, e-commerce can be expected to grow further.”

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