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Customer reviews begin to cross channels

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"In tests in Washington and Denver, Sephora is prompting customers to use their phones while in the store to look up consumer reviews of the products it stocks," reports Advertising Age:

"People really like to see what other people say," said Julie Bornstein, senior VP of Sephora Direct. "Our thinking was either if you were debating between a few things and you want to check out how they were reviewed and don't want to go back home and look it up ... there's no reason not to make the technology available to you."

And, in stores including Office Depot, Staples, OfficeMax, Walmart and Best Buy, Intuit is prompting similar actions aimed at people shopping for tax software as well. You can read the full article, 'Sephora Simplifies Selection Process With Mobile Reviews' on the Advertising Age website...
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