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IRUK Top500 The Customer Report: 2018

IRUK Top500 The Customer Report: 2018

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Hotpoint, Sharp and Toshiba add customer reviews to their websites

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Hotpoint, Sharp and Toshiba have joined Brother, Canon, Indesit, Kodak and Kaspersky as the most recent brands to select Reevoo to deliver customer reviews.

"Sharp recognises that product reviews are an increasingly important part of the buying process for many consumers, especially when it comes to new, innovative technologies such as our latest Full Screen LED TVs," says Matthew van Gessel, Sharp's head of ecommerce. "Sharp is committed to engaging with our customers and helping them make informed purchase decisions. This is why we look at Reevoo as a route to improving adoption of new product ranges and increasing conversion rates across our ecommerce platform."

Reevoo's process of sourcing customer reviews is designed to ensure that all reviews are from real people who have bought the product they are asked to review. The company solicits feedback across Europe and publishes reviews in 26 languages.

When a shopper purchases an item from a Reevoo partner web site, Reevoo sends a co-branded email to the purchaser inviting them to complete a questionnaire tailored to the product that they have purchased. Purchasers click through to the questionnaire, share their experience of the product, and submit it to Reevoo. Reevoo then vets the completed questionnaire and adds it to the pool of reviews of each product. All reviews, whether positive or negative, are published with only reviews with inappropriate content being removed.

The company then aggregates all reviews across its network of partners, enabling retailers to display as large a number of reviews as possible.

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