IRX 2015 PREVIEW International and crossborder conference
We're running a regular series of previews ahead of Internet Retailing Expo (IRX 2015) focusing on different aspects of the events and speakers. Today our focus is on the International and Crossborder Conference.
Online has taken retail well beyond national borders. As digital opens up new markets for retailers around the world, the International and Crossborder Conference at IRX 2015 takes a strategic view of how retailers can best tackle the challenges associated with planning, setting up and growing retail operations in markets around the world.
"Speakers from global brands," says conference director Lisa Ploude, "will share real insights regarding market and model selection, effective partnerships and localisation and branding challenges."
The conference opens with a keynote address from John Roberts, chief executive and founder at AO.com. His presentation, Lessons from an IPO, starts at 10.30am on March 25.
Dave Morrissey, client solutions manager for retail and ecommerce at Facebook, considers how retailers can best engage consumers in an age of social media in his presentation. Reaching the connected consumer: winning strategies for retail and ecommerce on Facebook
, takes place at 11am.
Stephanie Uhlig, UK managing director of eDreams ODIGEO, takes to the stage with her presentation, Cross Cultural Brand Consistency, at 11.30am.
The conference then breaks for lunch, resuming at 1.15pm with Key Ingredients in a successful multichannel retail strategy
, before a panel discussion featuring speakers from Jack Wills, farfetch.com and Kitbag.com. Pinpointing success factors for market entry in key global retail hotspots
takes place at 2pm, and is followed at 2.30pm by a consideration of strategies to drive intenrational expansion.
The closing keynote presentation comes from eBay's Michael Kliger, managing director, international. He's consider how fulfillment works across borders in his presentation, Delivering international success - overcoming logistical challenges
.The International and Crossborder Conference takes place on March 25 in Theatre 1 at IRX 2015. To find out more and to register for the free-to-attend event, click here.