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Italian designer entices customers online with internet-only offerings

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Yoox Group has launched a new online store for Giuseppe Zanotti Design that includes a series of innovative features.

Customers from Europe, the US, Japan and beyond can make special requests to have particular items, such as a creation worn by a celebrity at a red carpet event, sent to their nearest boutique for them to try on and a 'celebrities' section on the site shows A-list stars wearing the designer's creations.

The site also includes news and video clips but, says Yoox, "first and foremost is the 'e-collection'. The collection consists of two unique and exclusive models created in a limited edition for the launch of this new website, available only by ordering online at giuseppezanottidesign.com."

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