La Perla picks CTG for international site

La Perla has launched a new version of its website, built on Createthe Group's CTS/SELL platform, which serves customers in 26 countries, six languages and three currencies.

The site features easy-to-use navigation that enables customers to find and buy exactly what they want quickly and easily. For example, customers can locate merchandise available in their size without having to click on every category or collection. In addition, over-sized product images with multiple views and a rich zoom is designed to help convey the details and artisanship that goes into the creation and construction of La Perla products.

"We developed the new site with our customer top of mind. Our goal is to provide a fluid e-commerce experience that makes it easy for visitors to find and buy exactly what they are looking for, without sacrificing the rich brand imagery that is distinctly La Perla," said Suzy Biszantz , CEO of La Perla North America. "Looking to the future, our new site enables us to drive sales in our expanding product lines including bridal and menswear, which represent important areas of business growth for the company and are central to expanding our international presence."

La Perla will also showcase new offerings on the site, such as a bridal line, and will introduce its line of men's products in the US, a highly popular line for the company in Europe.