Samsung says the first retail app for its internet-connected TVs, unveiled this week in partnership with M&S, gives “a snapshot of how consumers will be able to shop in the future.”
The new app can’t yet be used to buy goods, but viewers can use it to tap into information on high street trends, and advice on choosing the right wine, beauty tips and recipes.
They can download the M&S app, developed in collaboration with multichannel video agency Adjust Your Set, from the Samsung Smart TV app store, where it sits alongside BBC iPlayer, LOVEFiLM, Netflix, YouTube and others.
The TV also acts as an entertainment hub, connecting to devices such as smartphones, laptops and tablets.
Guy Kinnell, marketing director for TV, Samsung UK, said: “The development of the M&S Smart TV App highlights the popularity of Smart TV as the most immersive and interactive format for consumers.
“The M&S Smart TV App brings new lifestyle content from a trusted consumer brand, as well as give people a snapshot of how consumers will be able to shop in the future.’’
Susan Aubrey-Cound, director for new channels, Marks & Spencer said: “We’re continually exploring innovative, new ways to engage and interact with our customers.
"This app enables customers to discover more about our products and innovations from the comfort of their living rooms, whilst supporting our broader marketing channels."