, the London-based multi-cuisine take-away company, is to use broadcast SMS to keep in touch with its existing customer base.
The company will use TMC
’s SMS solution to offer instant marketing to its London-based clientel, who order food online around specific events, so that Deliverance is at the top of their minds when making their take away choice around a big night in.
Fabiana Gomide, Marketing Executive for Deliverance, explains: “The take-away industry is extremely competitive, so it was important for us to implement a marketing solution capable of reaching a large number of customers quickly and effectively, with minimal input from staff. Using SMS to send timely offers and prompts to our existing customer base is ideal as a text message is instant and reaches the customer at the time we want. For example, when big sporting events are taking place, we send our customers a text reminding them to order from us that evening and receive a free beer whilst they’re watching the game.”