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Tesco invests £150m in Clubcard relaunch

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Tesco has announced that, from Monday, Clubcard holders will be able to double the value of their vouchers against a wide range of popular products in both Tesco stores and online. The retailer hopes that the £150 million it is investing in the relaunch will bring it at least one million new customers

Until now, customers could spend their Clubcard vouchers at face value across the store and online or increase the value by up to four times by trading them for a range of deals with Tesco Clubcard partners — from restaurants and theme parks to Airmiles and driving lessons. But now, for the first time, they can also receive double the value in Tesco stores and at Tesco.com when they buy from a wide range of products including clothing, baby goods, wine and Tesco mobile phone airtime.

Tesco has timed the announcement to coincide with mailing out its latest quarterly Clubcard statements to 15 million cardholders. The statements will include vouchers valued at £105 million, says Tesco.

As soon as stores close on Sunday, Tesco says that thousands of staff will work through the night to install new Clubcard desks where customers will be able to exchange their normal vouchers for the new 'double the value' vouchers.

"Tesco already has the most loyal customers of any supermarket and we've been saying thank you for their custom for many years by giving them back billions of pounds worth of vouchers to spend with Tesco or on treating themselves with one of our specially selected partners," says Richard Brasher, Tesco's marketing and commercial director.

"Now with customers going to greater lengths to search out the best bargains it is even more important for Tesco to say thank you when they choose to shop with us," he added. "But from next week we want to say an even bigger thank you by allowing customers to double the value of the vouchers we send them, making shopping with Tesco even better value and even more rewarding."
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