UK shoppers will spend £2bn online while under the influence this Christmas: research

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Some 4% of shoppers have received unexpected deliveries after shopping online while under the influence, a new study suggests. Consignments received following a post-alcohol internet shopping session included a wooden carving of a Harley Davidson motorbike and a boat. More likely, however, is that previously unplanned clothes, shoes, DVDs, books and video games are ordered.

According to the research, from shopping comparison site Kelkoo, some 43% of us have already splashed out following a drinking session, spending £5.2bn in total. This Christmas it’s expected £2bn will be spent online, the study found.

Of those who bought while under the influence, 19% did not remember until the next day, 9% only found out while checking their bank balance, 4% received the item as a surprise in the post and 3% only remembered when a friend contacted them to say thank you. But only 4% sent their item straight back once received.

Chris Simpson, CMO Kelkoo, says: “Online shopping has become a daily part of Brits’ lives and people are taking advantage of being able to shop at any time of the day, whether at home in bed, on the move, or in bars and restaurants. Our research shows that while people shopping under the influence of alcohol could spell good news for those on the receiving end of gifts, we’d always advise shoppers to think carefully when making purchases and remember that they are able to use retailers’ returns policies if they realise afterwards that they’ve purchased unwanted items.”

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