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UK shopping mall uses social media to promote its stores' latest offers

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The Mall in Luton has launched a new social media initiative designed to keep local shoppers up-to-date with special offers, promotions, details of upcoming events and the latest job opportunities from all of the stores in Bedfordshire's largest shopping centre.

The Mall has set up a Facebook fan page and a Twitter account and plans to post daily updates of everything from new store openings, buy-one-get-one-free offers, the launch of new product ranges and even individual new products. There will also be competitions and promotions specifically for the online fans and followers of The Mall.

"Local people will be able to read the latest @themallluton tweets on Twitter and visit The Mall, Luton Facebook page to find out what is happening that day in the shopping centre, and then pop in to take a look, or be the first to bag that bargain," the shopping centre explains.

The Mall in Luton is one of 19 shopping centres across the UK owned by The Mall. It houses over 120 retailers and is situated in Luton town centre. A £20m redevelopment of the shopping centre is due to be completed in the autumn.

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