Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

You are in: > Home > Themes > Customer

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

What's the best time to issue a new voucher?

Linked InTwitterFacebookeCard


UK retailers are missing out on prime sales opportunities in the run-up to Christmas, according to VoucherCodes.com.

The company's analysis of consumer shopping patterns online has pinpointed Mondays at 9.16pm as the time when online shoppers are most actively accessing the internet to make online purchases. In fact, overall, VoucherCodes.com experiences 45% more traffic on Monday evenings compared to Fridays and the rest of the weekend.

Despite this, however, most retailers release their best voucher offers on Friday afternoons, with the aim of boosting weekend sales figures.

"Online shoppers like to make their purchases at the start of the week," says James Carter, founder and managing director of VoucherCodes.com. "Retailers that continue to hold on to voucher offers until Friday afternoons are missing out on the bulk of online shoppers, who avoid the internet during the weekend in favour of other leisure activities."

"The bulk of online shoppers will complete transactions during the week," he added. "Holding on to voucher codes means retailers have the potential to lose 45% of all possible sales due to a drop in traffic. It's a bit like offering a great discount when the high street is closed!"

Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter