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Dancing Leopard becomes the latest brand to launch take back scheme with Salvation Army

Independent fashion brand Dancing Leopard has become the latest company to team up with the Salvation Army to help shoppers donate used clothes online.

Shoppers can now send donations of pre-loved clothes, accessories and shoes directly to The Salvation Army through the Dancing Leopard website. And the best bit? The items don’t have to be exclusively from Dancing Leopard, they can be from any brand.

This means that instead of physically going into a charity shop to donate clothing items, the Dancing Leopard website allows consumers to generate a free shipping label, choose a courier and a convenient place to drop off your donation. When your donation is received, you’ll get a 10% off Dancing Leopard discount code to say thank you.

The profits received from your donations go towards helping The Salvation Army on their mission to protect vulnerable people in the UK. From providing specialist support for survivors and potential victims of modern slavery, to arranging shelter for those experiencing homelessness and so much more, The Salvation Army is dedicated to helping those in need. Thanks to donations from the public and Corporate Partners, SATCoL, the trading arm of The Salvation Army, diverts 250 million items to good uses every year, including over 60,000 tonnes of textiles.

The move comes a month after demin recycling brand Hera launched an online clothing bank, a sustainable yet charitable solution that allows customers to donate their pre-loved clothing. The online clothing bank allows customers to send their donations to The Salvation Army, hassle free – via a local drop-off point.

Hera founded in 2015, under the premise of creating a new denim product for men that previously was unavailable; the spray-on skinny jean. With the launch of its signature style as its debut product, Hera quickly became the ‘go to’ brand with several high-profile celebrities donning the HERA look; including Lewis Hamilton, Hailey Bieber and Brooklyn Beckham among others.

The collaboration with The Salvation Army was the organic next step to further its commitment to closing the loop with the fashion circular economy and sustaining our planet and this initiative will be a welcomed addition for their customers to take part in reducing waste all on the

Hera hopes to see this initiative making a real difference to both its customers and those that The Salvation Army support. The profits received from the Hera online clothing bank will be given to The Salvation Army, to continue the great work they do across the UK.

Kirk Bradley, Head of Corporate Partnerships at SATCoL, says: SATCoL are the trading arm of The Salvation Army and the largest charity owned textile collector in the U.K. We’re excited about the launch of our latest Take Back scheme. The profits received are donated to The Salvation Army to continue to support the great work they do. By customers donating to the online clothing bank, they are supporting the fashion circular economy and helping to protect our planet, one donation at a time.”

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