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Debenhams launches the ‘ultimate mobile make-up app-licator’

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Beauty fanatics will never be more than a finger tip away from their favourite products now that Debenhams has extended mobile offering with the launch of the Beauty Club iPhone app.

A first for the UK high street and beauty brands alike, the Debenhams Beauty Club app allows reward card members to shop for perfume, make-up, skincare and bath and body products on the app, with free UK delivery automatically applied to every order.

Simon Forster, Online Trading Director for Debenhams says: “From long-lasting lipsticks to summer fragrances to face creams, our shoppers can now get their much-loved beauty products at just one finger touch. The app is about allowing to customers to shop with Debenhams whenever they want and from wherever they are.”

The app also works as a pocket personal beauty consultant with a Skincare Consultation section offering tailored beauty advice and a Fragrance Finder to help select the right perfume according to the user’s personality and lifestyle.

The latest beauty videos from Debenhams TV can also be viewed including makeup tips with the option to purchase the products demonstrated straight from the video.

Banish bad nail days, with the ‘Paint your Nails’ option which allows the user to choose their skin colour and virtually try nail colours from the vast Debenhams range to find the perfect shade.

The popular and innovative ‘Barcode Scanner’ enables shoppers to receive instant customer reviews on products before they make a purchase either in store or via the app.

Members can also use the app as a virtual Beauty Club card, keeping tabs on their points and redeeming through the app. They will also be at the forefront of beauty news such as the release of the next cult limited edition product; be it Chanel’s new nail varnish or the next revolutionary body sculpting creams from Mama Mio.

The Wish List option ensures beauty favourites never run out and are easy to purchase again and again with just a swipe of a finger. The Top Rated option displays Beauty Club member’s top reviewed products with essential advice from fellow shoppers. Need further inspiration? The Beauty Club Awards winners can also be scrolled through, where the best of each category as voted by Beauty Club members are showcased.

‘Store Finder’ is the shopping sat-nav, helping customers locate their nearest Debenhams store and view store contact details, opening hours, facilities and a floor guide.

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