Decathlon’s buyback service, which is already available in stores across Europe, will be introduced to all its UK sites as part of the sports retailer’s sustainability efforts.
Customers will receive store credit when they return products they no longer want or need to one of its shops. Decathlon will then refurbish and resell these pre-loved products as part of its second-life offering.
Initially, the buyback scheme will focus on Decathlon’s own-brand bicycles, before expanding to include all product categories such as fitness equipment, kayaks and rackets next year.
Decathlon aims to refurbish 15,000 bikes a year by 2025 and has 1,500 Decathlon staff already trained to deliver this latest sustainable service, alongside its rental offering.
“With the cost of living still continuing to impact sport and fitness participation across the UK, at Decathlon we are determined to ensure that sport participation continues and is not affected by the rising cost of goods,” explained Chris Allen, Decathlon UK sustainability leader.
“Buyback will allow customers to return their old and unwanted sporting equipment for store credit to use on refreshing their kit.”
Decathlon’s recommerce services are highlighted in the brand new DeliveryX Europe Top1000 report, which is available to pre-register for now. The company profile highlights that Decathlon’s second life initiative is driven in part by its customers. A survey the sports retailer conducted found 34% of UK shoppers would be happy to purchase second-hand fitness equipment.
Download the report in full to discover 15 detailed case studies which aim to illustrate the significant progress made by leading retailers, brands and marketplaces in prioritising supply chain, logistics, and the delivery experience.
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