Decathlon UK today is expanding its Summer Tent Pledge for 2025, with the buyback scheme now covering every single Decathlon brand tent across both the Quechua and Simond ranges.
Launching this June to coincide with the start of the festival season, and running as a nationwide, season-long initiative until 14 September, this year’s pledge continues Decathlon’s commitment to circularity and ending tent waste.
The Summer Tent Pledge has evolved based on customer engagement and demand. Beginning in Year 1 with a single 2-person MH100 tent, expanding in Year 2 to include the entire MH100 range, the 2025 Pledge now encompasses Decathlon’s full range of tents.
This step allows more customers than ever to make responsible choices that counter the environmental issue of abandoned tents, where a typical single-use tent contains as much plastic as 9,000 straws or 200 bottles.
This buyback scheme ensures tents stay out of landfill and also fuels Decathlon’s Second Life programme. Providing hundreds more campers with the opportunity to acquire quality gear for their first outdoor experiences or to upgrade their current setup at a new accessible price point.
“The evolution of the No Tent Left Behind promise reflects our deep commitment to circularity and listening to our customers,” said Chris Allen, sustainability leader, Decathlon UK.
“What started with one tent has grown into a commitment across our entire range, driven by the public’s desire to make more responsible choices. By making it easy and rewarding to bring tents back, we’re not only reducing waste across all camping activities, but also creating a vital supply chain for our Second Life programme, making quality outdoor gear accessible to even more people. This is about driving systemic change and changing camping culture for the better.”
Decathlon UK will also launch a ‘Flag the Pledge’ social activation this summer. End-of-life tents from previous seasons have been repurposed and transformed into vibrant, oversized flags bearing the crucial message “I’m not leaving my tent behind, you shouldn’t either,”. There will travel across festivals and campsites, carried and planted by campaign partners and Decathlon team mates, serving as a highly visible reminder of the Tent Pledge and the importance of choosing a tent’s next life over landfill.
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