Deliveroo has teamed up with Pets Corner, a PetQuip UK Retailer of the Year, to bring premium pet essentials to its app for on-demand delivery. The exclusive contract enables customers in select areas of Brighton and London to order everything from dog treats and grooming products to festive ranges – and have them delivered to their door in as little as 25 minutes.
While this move taps into a growing market for on-demand pet products – Deliveroo’s own data shows a 48% year-on-year increase in searches for pet products in the UK from 2024 to 2025 – it also reflects a broader transformation at Deliveroo. Founded in 2013 as a food delivery app, the company built its reputation on connecting consumers with premium restaurants. But Deliveroo is no longer simply a convenient takeaway delivery service. The launch of Deliveroo Shopping in late 2023 marked a strategic pivot into non-food retail, positioning the platform as an instant-access version of the high street. Today, customers can order everything from perfume and DIY tools to fashion and flowers, thanks to partnerships with brands like Wilko, B&Q, The Perfume Shop, and Not On The High Street.
Successful strategy
The numbers underscore the importance of this transformation. Globally, the company reported $2.6 billion in revenue in 2025, up 12% year-over-year, according to reporting by Miracuves. In the UK and Ireland, Deliveroo reported a 9% year-on-year increase in gross transaction value (GTV) to £1.2 billion, driven by retail diversification and grocery growth. CEO Will Shu has described the strategy as “bringing even more of the neighbourhood to consumers’ doors” – something which the company anticipates will keep it on an upward growth trajectory. It has stated that it expects its earnings margin as a percentage of GTV to come in at over 4% by 2026.
Certainly, quick ecommerce – the ultrafast delivery of everyday goods – is booming. The UK market is forecast to reach $9.36 billion (£7.3 billion) in 2025, growing at nearly 20% CAGR through 2032, according to analysis by Coherent Market Insights. It is, however, a highly competitive market, with Just Eat, Door Dash, Gorillas, Uber Eats and a number of other rivals operating in this space. Deliveroo’s retail push helps it differentiate from many of its rivals – but brings it increasingly into competition with Amazon, which holds a 14% stake in the company. Shu has commented that “there continues to be significant headroom for growth.”
Deliveroo Plus is also proving to be a powerful loyalty tool. Starting at £3.49 a month, the subscription offers free delivery and perks that encourage customers to order more often. The company now has over 6 million Plus subscribers worldwide, and these members account for a growing share of revenue – Deliveroo estimates subscriptions contribute around 8–10% of its total income, which hit £2.03 billion in 2025. Plus users are among the most frequent shoppers, making the service a key part of Deliveroo’s push to become a “Plus-first” business by 2026.
Speed & flexibility
For Pets Corner, the partnership offers a new way to serve customers who value speed and flexibility. “Partnering with Deliveroo marks an exciting step forward,” said David Pack, ecommerce & marketing director. “For new pet owners discovering us for the first time, it offers a convenient and speedy way to access our trusted, quality food and accessories. For our loyal customers, it’s about bringing added flexibility. We’re making shopping easier and more flexible, while still offering the knowledgeable, academy trained service our customers love us for.
Suzy McClintock, VP of new verticals at Deliveroo, added: “We’ve seen a huge increase in searches for pet products so this partnership meets a clear demand for rapid, trusted delivery.”
As Deliveroo blurs the line between food delivery and retail, its evolution signals a bigger shift: the rise of platforms that promise not just dinner in 30 minutes, but the entire high street – on demand.
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