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Demandware launches Facebook Shop application

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Demandware has launched its new Facebook store application.

The Facebook Shop allows clients of the on-demand ecommerce provider to set up store and sell directly through the social network.

By setting up through Demandware they can also use the merchandising data contained in Demandware Commerce for enabling consumer engagement.

The technology company promises retailers a “rich shopping experience” in Facebook, including inventory availability and product information from the Demandware Commerce platform to display directly in Facebook. Retailers can also easily change content images to feature selected products or promotions. Consumers can search all the products in the product pages, while users can also like and share products with their friends.

“Social networks are an emerging channel for branded engagement. By leveraging this new channel for commerce, retailers can use Facebook to build a stronger connection between the consumer and the brand,” said Jamus Driscoll, vice president of marketing for Demandware. “Our Facebook Shop application is a great example of the innovative platform extensions we are building in Demandware Labs.”

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