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Depop scraps UK sellers fees in boost to circular fashion

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Pre-loved fashion marketplace Depop is changing its charges, with the selling fee for all newly listed items scrapped and a small purchase charge brought in.

From 20 March 2024, the 10% sellers fee will be dropped, which Depop says enables sellers to keep more profit from every sale. It also opens up a wider range of items on Depop, regardless of price.

Instead the platform is introducing a small fee for UK buyers on every purchase, which will apply from 15 April 2024. This fee, of up to 5%, is designed to help Depop continually invest in its protection offering, customer support, app improvements and growing its community.

Kruti Patel Goyal, CEO of Depop, said: “For years, the Depop community has been championing preloved and vintage fashion and pioneering change in the fashion industry.

“With more and more people now looking at resale as an alternative to retail, we want to amplify the impact of our growing community by continually finding ways to make it easier to participate in the circular economy.

“This change will give sellers more cash in their pocket from each sale, empowering our existing community – as well as those new to resale – to list more, sell more and earn more, while contributing to a more circular fashion system.”

The role of marketplaces in a more circular approach to fashion was analysed in the RetailX Sustainability 2023 report. It tracked how the resale of products has been the premise of consumer-to-consumer and third party marketplaces such as Depop, eBay, Vinted, ThredUp, Vestiaire Collective and Alibaba’s Idle Fish.

In 2021 and 2022, 25 million items were resold on the Depop platform alone, giving products a second life while enabling tens of thousands of people to make an income from circular fashion.

Download the report in full to discover how retailers and brands are responding to the growth of these pre-loved platforms.

The 40 page report also looks at how legislation is changing the retail industry; how to combat Greenwashing and cleaning up operations through to final mile delivery.

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