Boots Q4 results show the beauty and healthcare retailer’s sales increased by 6.2% year-on-year, with ecommerce sales up 18.7%.
Digital sales have been growing steadily for Boots, now accounting for nearly 15% of total retail sales. The Boots App is increasingly popular, now with 7.5 million active users and sales growing to their highest ever level, contributing 40% of total digital sales.
Store performance was boosted by sales growth in destination health and beauty, convenience and flagship stores, while airport stores also saw good growth as more customers turned to Boots for last-minute holiday essentials.
Over the summer months suncare sales were up, with Boots own label range Soltan having a notable quarter with over 20% sales growth.
Beauty had another strong quarter with sales up over 6% year-on-year. In September, the retailer introduced over 25 new beauty brands with its biggest ever beauty campaign.
All of this helped Boots achieve 6.9% overall retail sales growth for the full year ending 31 August 2024.
Seb James, managing director, Boots UK and ROI, said: “I’m delighted to close the year with such a strong set of results. We have delivered a fourteenth consecutive quarter of market share growth and are seeing positive momentum across the whole business, with healthcare now performing strongly alongside our innovative beauty business.
“We’re laser focused on preparations for our peak trading period, with our Christmas gifting range landing in stores and Black Friday just around the corner.”
Boots also continues its focus on delivering value for customers. Its Price Advantage remains popular, contributing to a 4.5% year-on-year increase in sign-ups to Boots Advantage Card, which has 16.7 million active members.
Learn more about how Boots uses its Advantage Card to drive loyalty in the exclusive company profile in the RetailX Customer Value Chain report.
The full report also looks at how loyalty is a key tool for Swedish fashion retailer H&M and UK supermarket Tesco, as well as Amazon, Argos and Decathlon.
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