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Dixons Carphone sees ecommerce benefit post-merger

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Dixons Carphone says it is starting to see the benefits of the merger between Dixons Retail and Carphone Warehouse in its ecommerce business.

Updating investors on its post-merger strategy, the newly-formed business said websites from both parts of the company had started to operate in tandem from the date the new entity was formed.

Merchandising and ranging started to operate across both sites from August 7, while the company also saw conversions as traffic crossed from one site to another. Around 70% of visitors who clicked through from the Currys and PC World websites to Carphone Warehouse had never visited the site before, it said.

The company is also working on extending its range of multichannel services, looking first to develop pay-and-collect.

In its presentation, Dixons Carphone said a strong cultural fit gave it “a solid foundation for a successful integration” between its two component companies.

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