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Domino’s Pizza reports ‘robust’ trade thanks to investment in digital

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Domino’s Pizza today said trading in its UK business was particularly robust, thanks to its investment in digital, and especially in mobile.

Sales through digital channels grew by 35% in the third quarter of its financial year, the 13 weeks to September 27, and more than 75% of delivered sales in the year to date were online. Of those, more than half were placed through its Android or iOS app.

The update came as Domino’s reported UK sales of £200m in the quarter, 20.7% up in total, compared to the same time last year, and 14.9% up on a like-for-like basis, which strips out the effect of store openings and closures. Overall sales of £214.5m were 19.4% ahead of last time. In the year-to-date, group sales rose by 15.6% to £641.2m.

Chief executive David Wild said: “We are delighted by this performance as our UK business goes from strength to strength, reflecting the success of our strategic and marketing initiatives. It represents the eighth consecutive quarter of double digit like for like sales growth as we continue to focus on delivering great food with great service, using our best in class digital platforms.

“Our international businesses also continue to show encouraging signs of improvement.”

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