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Dulux ‘democratises interior design’ with UK’s first online interior design service

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Paint giant Dulux has created a tablet and mobile based online services that aims to make ‘interior designers’ affordable for all.

The result is Dulux Amazing Space – the UK’s first online interior design service that, in Dulux’s words, “adds practical value for consumers, helping them to bring their interiors dreams to life based on their own inspirations”.

Nearly 60% of homeowners in the UK believe they can’t afford an interior designer, according to the company. Now, for the first time, the entire population has the opportunity to take advantage of advice from experienced, professional interior designer – and in an affordable, engaging and practical way.

The service invites users to complete a simple questionnaire, selecting from images to help determine taste and budget, and uploading images of the room in need of a refresh. The Dulux Design Expert will analyse the input, and begin to create a suggested style guide, which they will discuss with the homeowner in a 30-minute video consultation.

The Design Expert and homeowner will discuss options and feed back to each other in a collaborative process.

Dulux then delivers an online personalised style-guide, summary of the room’s transformation from start-to-finish, including a floor-plan with 3D rendering, and an interactive shopping list.

Dulux has worked with MRM Meteorite for innovation strategy, research, concepting, visual design, UX, and development of Amazing Space.

The company also worked with affiliates to ensure a wide range of styles and prices can be offered to the consumer within their shopping list, including John Lewis ,, Dunelm, Graham and Green. During trials of the service, over 90% users said it provided great ideas for what can be achieved in their homes, and that it would help them truly visualise this transformation.

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