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Dunelm says fast-growing multichannel revenues now represent 6% of its business

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Dunelm today said multichannel revenues 60% in its last financial year, compared to the previous one. As a result, they now represent more than 6% of its total business.

In the year to June 28, total revenues at the homewares retailer grew by 7.8% to £730.2m, with like-for-like growth in sales of 2.1%. Pre-tax profits grew by 7.3% to £116.0m.

Chief executive Will Adderley said Dunelm’s results had been solid in the last year, with moves to improve customer service and the profile of its brand helping to increase sales and market share, to 7.4% of the homewares market, as estimated by Verdict. “We have also made good strategic progress, growing our business through new stores and multichannel, and strengthening our infrastructure,” said Adderley.

Investment in multichannel, which in the last year has included upgrades to its fulfillment and wider choice including online-only products, is set to continue. In its year-end statement, Dunelm said most of its shopping journeys now involved some element of online activity, whether browsing, research or the final purchase. An upgrade of its ecommerce platform is now close to completion following investment of £7m.

Beyond multichannel, around £4m has been invested during the year in a store refit programme.

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