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eBay launches ‘Imperfects’ offering to drive more circularity

eBay Imperfects Collection (Image: eBay)

New but slightly defective goods from more than 100 high-street and high-end fashion brands including North Face, Off White, Puma, Fila, and Timberland are part of the new Imperfects initiative being launched by eBay UK in time for Earth Day.

In a bid to create fashion’s equivalent to supermarkets’ wonky veg initiative, which launched in a bid to cut food waste, eBay UK’s Imperfects will offer clothes, shoes and accessories which are considered new, but with defects. at up to 60% off.

Imperfect items may include defects such as a small scuff or mark, a button missing or a loose thread that may have been from the factory or are ex-display which means they can’t be sold at full price as it did not meet the manufacturers strict quality standards.

UK consumers will be able to get their hands on this luxe for less Saint Laurent bag which has minor scratches meaning you could save nearly £900, or these good as new pair of Puma trainers which simply were ex-display stock.

All imperfections are clearly labelled in the listing with accompanying photos so customers know exactly what they are getting. An Imperfects purchases also come with free shipping and 30 day returns, with a money back guarantee.

Launching this week to mark Earth Day on 22nd April and at a time when 13 million items of clothing going to landfill every week,* eBay is encouraging shoppers to invest in their planet. New data from the marketplace has found UK shoppers are becoming increasingly conscious. As they look for ways to save both money and the planet, searches for ‘preloved clothes’ have multiplied 9x in the last year and searches for ‘used dress’ are up by 156%.

The online marketplace’s global 2022 Recommerce Report, discovered that while financial reasons remain the primary motivator, 42% of eBay buyer respondents also cited environmental concerns and a hope to reduce waste, making Imperfects the perfect destination for those looking for a kinder way to shop.

Jemma Tadd, Head of Fashion at eBay UK says: “With growing financial pressures and the climate crisis continuing to be at the forefront of consumers’ minds, we’re proud to launch Imperfects as another avenue to help keep fashion items out of landfill. It’s often the fashion items that may have not made the ‘cut’ and failed quality assurance checks – as a result customers would not have had the opportunity to purchase the items. eBay is providing a platform for these items to be given a second chance, and be sold, despite their imperfections.

“Since 1995, eBay has embraced the power of people coming together to do good, whether that’s through selling their things to give them a second life, or now opting for Imperfects – this is another way shoppers can easily do their bit.”

Simon Payne at Sole Responsibility, an eBay UK seller adds: “Imperfect clothing, while perhaps not being able to be sold at retail price by brands, still deserves a space in someone’s wardrobe. eBay’s new online destination will continue to save thousands of high-quality fashion items from going to waste too soon and help the conscious minded consumer get their hands on in-demand brands.”

Two pre-loved items are sold every second and one refurbished tech item is sold every 10 seconds on eBay. As well as mindful buying and selling to help the planet, eBay’s community has also helped over 200 social enterprises to grow their impact in communities across the country, through purchasing from forward thinking businesses committed to doing good. £38m has also been raised for charities in 2021 via donations on the website and initiatives designed to help charitable causes.

The move is all part of eBay’s ongoing efforts to reduce fashion sent to landfill. In 2021, eBay helped save more than 17,770 tons of fashion items out of landfill – the equivalent of 1,404 double decker buses.

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